An online magazine of hilarity, FLYMF was founded in 2004 by James Seidler, Nick Holle and Michael Zimmer, with James and Nick continuing to run the sucker until it was put out of its misery in 2007. Updated monthly over that span, the site offered more than 100 writers an opportunity to showcase their best humor and/or most questionable taste. Many contributors are still trying to live down the connection.